The Advertising Association of Ghana (AAG) is urging the National Media Commission (NMC) to support its bid for the passage of the Advertising Bill.
Its passage, according to the Senior Vice President for the International Advertising Association, Joel Nettey will help sanitize the advertising industry in Ghana.
He made the call when the AAG met with the National Media Commission (NMC) to discuss pertinent issues impeding the advertising industry in Accra.
“Back in the day when we had only one station we cried about it but it had its advantages because there was a vetting system. But these days before you dream about going to do it, it’s already being played on radio” he bemoaned.
Mr. Nettey stressed that, the Advertising Standard Bill, which has been agreed upon in consultation with all the various stakeholders, will regulate all aspects of the advertising industry, including safety concerns.
He was confident that “this Standards Bill will not only regulate the ads field, but will regulate everybody.”
In support, Chairman of the NMC, Yaw Boadu-Ayeboafoh pledged their unflinching support for the AAG to ensure the bill is passed.
However, as an immediate measure, he urged them to adhere to their ethical standards in the discharge of their work.
“In the absence of the bill, they must encourage their members to demonstrate a certain commitment to professionalism” Mr. Boadu-Ayeboafoh added.