by Bonnie Conrad, Demand Media
No matter the nature of your business, having a solid marketing plan behind you is essential. If you fail to advertise your products and services effectively, it will be difficult for your business to succeed. Understanding what makes a particular advertisement effective allows you to tailor your own marketing plans and achieve better results.
In order to be effective, an advertisement has to be memorable for the viewer. If the viewer does not remember the ad after viewing it, the company sponsoring the ad is simply wasting time and their money. With an effective advertisement, the viewer should be able to clearly recall what happened during the course of the ad, and more importantly, which product is being advertised. That recall is the hallmark of an effective advertisement.
A big part of developing an effective advertising campaign is knowing exactly who your target audience is. Chances are the product or service you offer will not appeal to everyone, so it is important to identify the segment of the population that is most likely to need what you have to offer. Identifying your target audience also helps you decide which television programs, radio stations and other advertising venues are likely to be the most effective.
An effective ad will inform the consumer about the product or service you have to offer, but that advertisement also need to entertain the potential buyer. Capturing the attention of the consumer is essential for an effective ad, and the more entertaining your can make that ad the more effective it can be. If it is appropriate, try to incorporate an element of humor into your ad, since that humor helps to capture and hold the attention of the viewer or listener. Creating a parody of recent events is often a good way to incorporate humor into your advertising campaign.
No matter how good your ad may be, it will do your company no good if no one sees it. An effective advertising campaign needs to engage the interest of the viewer with an attention grabbing design. Getting the attention of those potential customer is essential, so it pays to test several different designs and choose the one that is the most eye-catching.
About the Author
Based in Pennsylvania, Bonnie Conrad has been working as a professional freelance writer since 2003. Her work can be seen on Credit Factor, Constant Content and a number of other websites. Conrad also works full-time as a computer technician and loves to write about a number of technician topics. She studied computer technology and business administration at Harrisburg Area Community College.