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Module 3

⦁ Accounts Planning
⦁ From Client Brief to Creative Brief
⦁ Working Smarter – Project Management ( The 8 Elements of Successful Projects)
⦁ Money Matters (The Basics of Finance in Advertising


Akua is a marketer, strategic thinker and a business leader. She is the Managing Director of Ogilvy & Mather Ghana.
She has over the years delivered creative solutions to a wide berth of clients across Central and West Africa and is credited with turning around the Ghana business in her previous role as General Manager of Publicis West Africa.
Experienced in reading situations and people, Akua has the knack for peeling back the layers of consumer behavior, motivations, what drives their buying decisions, and how to build successful brands.

Target: Brand/Media/Accounts/Product
Managers/Communications/Advertising Managers/Client Service Managers/Corporate Affairs Managers/Press Secretaries/Public Relations Managers

(1)To equip practitioners who joined the industry in the last 2 – 5years with hands on experience in interpreting client brief into creative brief
(2) To equip the practitioners with new accounts planning and project management techniques

Date: 29th – 31st August 2016
Time: 4pm – 6pm
Venue: AAG Secretariat (Randolph House)
Cost: GH¢ 450.00

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