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Module 4

⦁ The Major Elements of Marketing as Practiced by Leading Companies
⦁ Marketing Strategy and how it Relates to the Corporate Strategy
⦁ What Makes Client Agency Relationships Tick


Name: Don Obilor
Don Obilor is a Brand Communications Specialist
He has over 20 years’ experience in the marketing communications business with careers spanning Nigeria and Ghana.
He is presently the founding Managing Director of Adams Advertising an independent 360 degrees brand communication agency
Don has diverse experience in brand and corporate communication across various categories and markets.

Target: Brand/Media/Accounts/Product
Managers/Communications/Advertising Managers/Client Service Managers/Corporate Affairs Managers/Press Secretaries/Public Relations Managers

(1)To acquaint Marketing Communication practitioners who joined the practice in the last 1- 3years with the current developments in the practice
(2) To equip them to pursue a successful career in the Marketing Communications practice

Date: 2nd – 4th August 2016
Time: 4pm – 6pm
Venue: AAG Secretariat (Randolph House)
Cost: GH¢ 450.0

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