AI Often Makes Workers Less Productive
Generative AI Talent, skills, HR Strategy: A study of 2,500 workers suggests that current AI tools are not saving them time and has given them more to do, making many anxious that
Blog
Keeping it creative and credible: Advertising Association of Ghana’s (AAG) role in regulating advertising standards in Ghana
In today’s media-driven world, advertisements have become an integral part of our daily lives. From billboards to television commercials and social media posts, ads are everywhere, shaping our perceptions, influencing
How to Become a Member of the Advertising Association of Ghana (AAG)
Joining the Advertising Association of Ghana (AAG) is a significant step for professionals and organizations looking to make a mark in the advertising industry. Membership in the AAG opens doors
We got a facelift!
Rebranding the Advertising Association of Ghana (AAG) has significantly enhance its impact and effectiveness in the advertising industry. This strategic move offers numerous advantages, benefiting the organization, its members, and
Demystifying the Concept of Brand Positioning
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood. The
The Downsides of Influencer Marketing
Influencer marketing is a relatively new trend in digital marketing and advertising; but not a new marketing communication strategy when it comes to outdoor marketing and advertising in Ghana. Influencer
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