Brand Experience & Activation - Advertising Association of Ghana

2024 Gong Gong - Brand Experience & Activation

The Brand Experience & Activation Gong Gong celebrate creative, comprehensive brand building through the next level use of experience design, activation, immersive, retail and 360° customer engagement. The Work should demonstrate how the customer journey, experience of the brand and optimization of every touchpoint led to increased brand affinity and commercial success. A number of criteria will be considered during judging and weighted as follows: 20% idea; 20% strategy; 30% execution; 30% results. The same piece of work can be entered into all the relevant sections under Brand Experience & Activation.

Agency Details

Name of Agency(Required)

Agency Address

Telephone Number(Required)

Email(Required)

Entry Particulars

For more information about entry requirements, please click here.

Category(Required)

Please indicate which category you are entering

Title of Entry(Required)

Eg. Close-Up Ride with Kidi

Medium(Required)

TV, Press, Outdoor, Mobile, Digital/online/Web, etc

Brand Projected

Campaign Name

Dates entry (work) ran/flighted

Creative Director

Copywriter

Art Director

Graphic Designer

Film Director

Photographer

Illustrator

3D Artist

Outline the work’s strategy and its impact/results

500 characters maximum

Demonstrate how the use of technology enhanced interaction with consumers at a brand experience or activation

500 characters maximum

Demonstrate how the activation attracted and maintained or encouraged customer activity

500 characters maximum

Demonstrate how the activation enhanced customer experience of the brand

500 characters maximum

Upload images and links to videos of the brand activation. (3 minutes max for videos)

Drop files here or

Max. file size: 1 GB.

Upload images and links to videos of the brand activation. (3 minutes max for videos)

Awards Entry(Required)

Cost per entry = GHS XXX

Price:

Total

To submit your entry, please click the 'SUBMIT' button below. You will be redirected to make payment via Paystack. Alternatively, you may Save and Continue your entry at a later date.