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CALL FOR ENTRIES 12 TH GONG GONG AWARDS

Preamble
The AAG Gong Gong Awards is the flagship industry event for the Advertising Industry in
Ghana. Over the years the Awards have established benchmarks for excellence and ingenuity,
rewarding creativity and outstanding innovative works, across all sectors of the industry.
The Awards will be for adverts that were produced and transmitted in the year 2017
Objectives of the Awards
To demonstrate that the purpose of Advertising is to contribute to the success of business, and
to reward creativity and strategic thinking that have been developed locally, and added value to
local businesses.
Entries are invited for the following Categories from Members and Non-Members
10TH


The AAG Gong Gong Awards is the flagship industry event for the Advertising Industry in
Ghana. Over the years the Awards have established benchmarks for excellence and ingenuity,
rewarding creativity and outstanding innovative works, across all sectors of the industry.
The Awards will be for adverts that were produced and transmitted in the year 2017
Objectives of the Awards
To demonstrate that the purpose of Advertising is to contribute to the success of business, and
to reward creativity and strategic thinking that have been developed locally, and added value to
local businesses.
Entries are invited for the following Categories from Members and Non-Members
10TH
Nomination Categories
1.

  1. Alcoholic
  2. Non-alcoholic beverages
  3. Food & Confectionery
  4. Corporate Service
  5. CSR
  6. Insurance
  7. Financial Services
  8. Textile & Fashion/Accessories
  9. Health & Personal care
  10. Telecommunications
  11. Transport services
  12. Aviation
  13. Automobiles
  14. Hospitality
  15. Restaurants
  16. Household products
  17. Sports
  18. Estate Development
  19. Oil & Gas
  20. Entertainment
    CHANNELS
  21. Radio
  22. Print
  23. Television
  24. Outdoor
  25. Digital
     Online & Mobile Websites
     Mobile Ads
     Viral Films
     Digital Campaigns
  26. Social Media (Includes the creation of social platforms, the use of existing social
    platforms, and user generated content)
  27. Activation & Experiential
  28. Mobile
     Mobile Applications
     Mobile Sites
     Branded games designed for smart phones or tablets
     Mobile campaigns
  29. Branded PR
  30. Experiential & Shopper Marketing
  31. Media innovation (Traditional & Alternative Media)
  32. Integrated Campaign

Entry Specifications
• Print/Press/Outdoor etc. Filename: jpg or
pdf (max 5mb)
• Print/Press/Outdoor etc. Hard Copy
mounted on board (max A2)
• Audio Filename: mp3 (max 5mb)
• Video Filename: .mov, .divx, .mpg4,
(max10mb)
• Digital: Filename, jpg or pdf (5mb) url: (eg.
http://aag.com.gh)
• Activations and online campaign entries
can be submitted in the form of short case
study videos. They should be not longer
than three minutes.
• Case study Video Filename: .mov, .divx,
.mpg4, (max 20mb)
• Provide proof of transmission (for both
radio and television)
• Every entry should be on a separate CD,
VCR, or DVD
CLOSING DATE FOR ENTRIES: 23 RD JULY, 2018.
ENQUIRIES: Advertising Association of Ghana (AAG) Randolph House, Ring Road Central, Accra
P. O. Box KD 265, Kanda, Accra – Ghana Tel: +233 (0)303 938556 Email: info@aag.com.gh Website: www.aag.com.gh

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