2024 Gong Gong - Gong Gong for Good
This area of awards focuses on going beyond brand purpose to use creative communications to shift culture, create change and positively impact the world. Key areas of impact would be in addressing any of the following areas: poverty & hunger, good health & wellbeing, quality education, gender equality, clean water & sanitation, clean energy, sustainable cities & communities, responsible consumption & production, climate action. The element of creativity of the work in addressing the issue is very important.