Media Craft - Advertising Association of Ghana

2024 Gong Gong - Media Craft

The Media Gong Gong celebrates the context of creativity. The work will need to demonstrate an inspiring and innovative implementation of media ideas. It should be enhanced and amplified by a game-changing channel strategy that takes consumers on new journeys and unlocks new experiences. A number of criteria will be considered during judging, weighted as follows: 30% insight and idea; 30% media strategy and targeting; 20% media execution; 20% impact and results.

Agency Details

Name of Agency(Required)

Agency Address

Telephone Number(Required)

Email(Required)

Entry Particulars

For more information about entry requirements, please click here.

Category(Required)

Please indicate which category you are entering

Title of Entry(Required)

Eg. Close-Up Ride with Kidi

Medium(Required)

TV, Press, Outdoor, Mobile, Digital/online/Web, etc

Brand Projected

Campaign Name

Dates entry (work) ran/flighted

Creative Director

Copywriter

Art Director

Graphic Designer

Film Director

Photographer

Illustrator

3D Artist

Outline the overall strategy of the work

500 characters maximum

Itemize the various channels (media platforms) on which the work was executed

500 characters maximum

Upload the various links to show the jury evidence of the work on the channels mentioned

500 characters maximum

Indicate the impact/ success of the work in generating customer experience.

500 characters maximum

Demonstrate how the insights collected contributed to the effectiveness of the media campaign and its impact.

500 characters maximum

Indicate how the data either contributed to programmatic targeting or provided a key quantitative insight that helped define the target, brand message or channel.

500 characters maximum

Indicate how insights and understanding of consumer behaviours/needs led to developing a customised media strategy to meet a brand’s specific business objectives, marketing goals and overall positioning.

500 characters maximum

Indicate how audience insights led to the selection of the varied media channels/ platforms

500 characters maximum

Demonstrate how media thinking and skillful negotiations with media owners contributed to the execution of a campaign strategy across selected channels and achieved business goals

500 characters maximum

Upload samples of the work

Sending physical samples for the jury to experience would be an added advantage.

Drop files here or

Max. file size: 1 GB.

Awards Entry(Required)

Cost per entry = GHS XXX

Price:

Total

To submit your entry, please click the 'SUBMIT' button below. You will be redirected to make payment via Paystack. Alternatively, you may Save and Continue your entry at a later date.