Spotlight series- September ’24 ( EchoHouse Africa & Beryl Agyekum Ayaaba). About EchoHouse Africa EchoHouse Africa started as a boutique campus magazine from KNUST which has since grown into a
The Advertising Association of Ghana crowned Dentsu Aegis Network and Andrew Ackah as August agency of the month and Agency head of the month respectively. Dentsu Aegis Network (DAN) entered
The advertising industry in Ghana has been growing exponentially especially in the past two decades. But in the absence of clear-cut laws that regulate the industry and its practitioners, the
12 September 2024 – The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definitive rankings today. Based on performance from Cannes Lions 2024, the report shows benchmarked work
In the dynamic world of advertising, change is the only constant. As consumer behavior evolves and new technologies emerge, the advertising landscape in Ghana has gone through some significant transformation.
Creativity & effectiveness Global Strategy: The WARC Awards are back for 2025. All five regional shows are now open seeking strategies that worked and marketing with impact. Find out more and download
Sometimes when ordinary things are energized, they turn out to win extraordinary attention and hit on positive emotional nerve notes that catch attention and get people talking. The case is
Innova DDB Ghana has been working on a musical project for some years now and finally we are here with “Strictly After Hours” and EP. The project is called Strictly
Social Media Audiences & Strategy Niche social media platforms and apps that cater to hobbies and smaller communities are seeing a jump in active users as more and more people
Vincentia Elikem Kpodo-Tay is a marketer who specializes in SEO and Digital Marketing. As a content Creator, she’s constantly using innovative strategies to connect with her audience and build platforms.
