News
Torgbor Mensah Elected President of the Advertising Association of Ghana
Chairman of The Great Argon Group, Torgbor Mensah has been elected president of the Advertising Association of Ghana (AAG) for the next two years at the 27th Annual General Meeting
CALL FOR ENTRIES 12 TH GONG GONG AWARDS
PreambleThe AAG Gong Gong Awards is the flagship industry event for the Advertising Industry inGhana. Over the years the Awards have established benchmarks for excellence and ingenuity,rewarding creativity and outstanding
UP COMING TRAINING
ADVERTISING ASSOCIATION OF GHANA Presents PROFESSIONAL DEVELOPMENT PROGRAMME IN DIGITAL MARKETING STRATEGY For Marketing Communications Practitioners and Entrepreneurs Overview The course examines digital marketing strategy, implementation and execution and provides
GONG GONG AWARDS 2018 ENTRY REQUIREMENTS, RULES & GUIDELINES
WHAT’S NEW IN 2018 ⦁ The AAG Gong Gong Awards categories are constantly reviewed and updated to mirror the changes in our media landscape. Please be sure to review all
ADVERTISING PRACTITIONERS SCHOOLED…
ADVERTISING PRACTITIONERS SCHOOLED ON PARLIAMENTARY PROCEDURES AS PART OF ADVOCACY FOR ADVERTISING COUNCIL BILL The Advertising Association of Ghana, AAG resumed advocacy for passage of the Advertising Council Bill this
Consumers and Brands : What has been the trend?
The definition and true understanding of who a Consumer has been debated over the years. According to the Oxford Living Dictionary, a consumer is a person who purchases goods and
#NewsReview: American Association of Advertising Agencies launch Advertiser Protection Bureau to push for Trustworthy Environments
American Association of Advertising Agencies launch Advertiser Protection Bureau to push for Trustworthy Environments WARC an online portal that brings together marketing information that helps you grow your business on
The Journey of Branding: What binds Consumers?
Studies shows that Branding evolved from ancient times. History has also disclosed that branding probably began with the practice of branding livestock in order to deter theft. Images of branding
AAG Schools Agencies on Strategic Marketing & Brand Building
Brand is reasonably the most fundamental building block of every organization and Business. With the increasingly growing trend of software and technology, consumers are changing by the day. This trend