2024 Gong Gong - Outdoor/OOH
The Outdoor Gong Gong celebrates creativity experienced out of home. The work will need to demonstrate ideas that engage in the field. It should leverage public spaces to communicate a message or immerse consumers in a brand experience. The main criteria considered during judging will be the idea, the execution and the impact. There is no overall limit to how many times the same piece of work can be entered into Outdoor as long as the categories chosen are relevant.