PR Gong Gong - Advertising Association of Ghana

2024 Gong Gong - PR Gong Gong

The PR Gong Gong celebrate the craft of strategic and creative communication. The work should demonstrate how original thinking, transformative insight and a strategy rooted in earned media have influenced opinion and driven progress and change in business, society or culture. The work should have storytelling at its core and establish, protect and enhance the reputation and business of an organisation or brand. A number of criteria will be considered during judging, weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

Agency Details

Name of Agency(Required)

Agency Address

Telephone Number(Required)

Email(Required)

Entry Particulars

For more information about entry requirements, please click here.

Category(Required)

Please indicate which category you are entering

Title of Entry(Required)

Eg. Close-Up Ride with Kidi

Medium(Required)

TV, Press, Outdoor, Mobile, Digital/online/Web, etc

Brand Projected

Campaign Name

Name of Creator/Influencer/Celebrity used

Dates entry (work) ran/flighted

Creative Director

Copywriter

Art Director

Graphic Designer

Film Director

Photographer

Illustrator

3D Artist

How did social media storytelling increase brand awareness and relevance?

500 characters maximum

Demonstrate how engaging with a brand's online community/targeted audience built its reputation and established trust and authority within the online community.

500 characters maximum

Demonstrate how the content created was audience-relevant and engaging as well as in line with brand messaging.

500 characters maximum

Demonstrate the creative and innovative use of influencers/creators to drive brand message and awareness to a specific audience.

500 characters maximum

Demonstrate how data led to development of PR strategy.

500 characters maximum

Demonstrate, with results data, how the creative PR work impacted a business and its reputation

500 characters maximum

Indicate the creative PR technique used.

500 characters maximum

Indicate how a creative implementation of the chosen PR technique(s) achieved the desired outcomes

500 characters maximum

State the strategy employed in developing and executing the work as well as its impact (corporate imaging, communication and reputation management, lobbying, etc)

500 characters maximum

For crisis communication and issues management, demonstrate evidence of the planning and/or implementation of a crisis communication strategy and how the desired outcome was achieved.

500 characters maximum

Upload work for the jury to see.

Drop files here or

Max. file size: 1 GB.

Upload any relevant evidence for the jury to see.

Drop files here or

Max. file size: 1 GB.

Upload any relevant evidence for the jury to see. (upload links for videos or audios).

Drop files here or

Max. file size: 1 GB.

Upload work for the jury to see.

Awards Entry(Required)

Cost per entry = GHS XXX

Price:

Total

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