2024 Gong Gong - Social & Influencer Gong Gong
The Social & Influencer Gong Gong celebrates creative social thinking and strategic influencer marketing solutions. The work will need to demonstrate how levels of engagement, social reach and the creative use of social media, brand ambassadors, creators, celebrities and influencers led to commercial success. A number of criteria will be considered during judging, weighted as follows: 30% idea; 20% strategy; 20% execution; 30% results. There is no overall limit to how many times the same piece of work can be entered into Social & Influencer as long as the categories chosen are relevant.