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UP COMING TRAINING

ADVERTISING ASSOCIATION OF GHANA
Presents
PROFESSIONAL DEVELOPMENT PROGRAMME IN
DIGITAL MARKETING STRATEGY
For Marketing Communications Practitioners and Entrepreneurs
Overview
The course examines digital marketing strategy, implementation and execution and provides a detailed understanding of tools and platforms suitable for Ghanaian brands. Participants will complete the course with a comprehensive knowledge of and experience with how to develop, execute and measure an integrated digital marketing strategy.
Objectives & Learning Outcomes
⦁ Understand how and why to use digital marketing for multiple goals within a larger marketing strategy
⦁ Understand the major digital marketing channels and their uses
⦁ Understand digital copywriting and content
⦁ Understand Social Media Management in depth
⦁ Learn to develop, evaluate, and execute a comprehensive digital marketing strategy and plan
⦁ Learn how to measure digital marketing efforts and calculate ROI
⦁ Explore the latest digital technologies and gain practical insights into digital marketing in Ghana

Schedule
4pm – 4.50pm 5pm -6pm
Day 1 Intro & Online Reputation Management Digital Marketing Strategy
Day 2 Content Development & Digital Copywriting Managing & Measuring Digital Campaigns / Social Media
Day 3 Social Media Management Tools Q&A, Practical Examples

Target:
⦁ Media Managers
⦁ On line Editors and Managers
⦁ Digital Managers
⦁ Social Media Managers
⦁ Strategists & Marketers
⦁ Digital professionals: copy writers; client service
⦁ Creative staff
⦁ Business Owners and Entrepreneurs
⦁ Any other advertising professional who wants an insight into digital

The approach for all training programmes is a combination of lectures, practical exercises and syndicate work.
For enquiries and more information, contact the Secretariat on 0303938556 or info@aag.com.gh

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