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Current State of the Advertising Council Bill of Ghana

For close to two decades, the Advertising Association of Ghana has been working closely with various ministers of Information as well as ministers of Trade & Industry to introduce a well-crafted bill that would regulate the practice of advertising in all its forms within Ghana.

The Advertising Council Bill, as it is officially called, was put together with contributions from many bodies from the industry, academia, legal and government, in order to produce a document that touches on all the important areas of the advertising practice. The Bill is set to establish the Advertising Council to regulate advertising, register practitioners and license advertising companies.

The bill was introduced to the Parliament of 2021 – 2024, and has, so far, received first and second readings in Parliament. But unfortunately, it was not moved beyond that level. The same parliament itemized the Advertising Council Bill as one of the bills to be considered for their business in 2024. However, with the transfer of the then minister of Information (Kojo Oppong-Nkrumah) to the Ministry of Works & Housing and the resignation of the then Trade and Industry minister, Alan K. Kyeremanten, the bill did not receive the needed attention by the Parliament of 2021 – 2024.

The Advertising Association of Ghana and the entire industry are hopeful that the next Parliament of Ghana whose tenure begins in January 2025 – December 2028, would give the bill the necessary attention it deserves.

Isaac Cudjoe
Executive Director,
Advertising Association of Ghana