Creating Impactful Advertisements in Ghana
The advertising industry in Ghana has been growing exponentially especially in the past two decades. But in the absence of clear-cut laws that regulate the industry and its practitioners, the
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Coca-Cola wins Creative Brand of the Year for the first time (The 2024 LIONS Creativity Report Rankings)
12 September 2024 – The LIONS Creativity Report, the ultimate global benchmark for impactful creativity, has released its definitive rankings today. Based on performance from Cannes Lions 2024, the report shows benchmarked work
The evolution of advertising in Ghana
In the dynamic world of advertising, change is the only constant. As consumer behavior evolves and new technologies emerge, the advertising landscape in Ghana has gone through some significant transformation.
The WARC Awards 2025 – everything you need to know
Creativity & effectiveness Global Strategy: The WARC Awards are back for 2025. All five regional shows are now open seeking strategies that worked and marketing with impact. Find out more and download
Strictly After Hours an EP by Innova DDB Ghana
Innova DDB Ghana has been working on a musical project for some years now and finally we are here with “Strictly After Hours” and EP. The project is called Strictly
Just so you Know: Social Media Platforms that Cater to Hobbies Gain Popularity
Social Media Audiences & Strategy Niche social media platforms and apps that cater to hobbies and smaller communities are seeing a jump in active users as more and more people
We Welcome Elikem to the Industry
Vincentia Elikem Kpodo-Tay is a marketer who specializes in SEO and Digital Marketing. As a content Creator, she’s constantly using innovative strategies to connect with her audience and build platforms.
AAG Begins Agency Spotlight Series
There is so much that member agencies of the AAG do in building solid global brands, influencing consumer choices, helping corporate organizations grow their bottom lines and businesses, contributing
AAG Resource Person’s Wow Participants at the Essential Advertising Skills Training
Participants at the professional development training held last month (July) have been talking about the expertise, delivery and depth of the resource persons who wowed them with what they have
AAG and MEST Partner to Provide Internship & Career Opportunities for Over 200 Graduates in Digital Marketing
The advertising Association of Ghana (AAG) and the Meltwater Entrepreneurial School of Technology (MEST), have entered into a partnership to provide internship and other career opportunities for young Ghanaian graduates