The Advertising Association of Ghana like the many sectors affected by the novel Covid-19 pandemic joins government to fight against the virus.
During the Press brief on Tuesday, April 28, 2020, by the Information Minister, Hon. Kojo Oppong Nkrumah, at the Ministry of Information,
the AAG represented by the Executive Director, Mr. Francis Dadzie donated 50 billboards and presented its Covid-19 Awareness plan to the Minister.
The AAG Covid-19 Awareness plan analyses the impact of the pandemic and strategies the Association is adopting to support the fight against the virus. The Awareness plan itemizes strategies such as Radio drama series, TV testimonials, TV animation videos, TV advocacy videos, citizen-led community responses and strategies for online and social media.
The Advertising Association of Ghana as part of its strategies has donated 50 billboards worth Ghc906,000, flighted to educate the publics against the spread of the corona virus. In addition, advocacy videos in various languages are being telecast to create awareness in deprived communities.
Accra, Ghana
April 28, 2020.