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Demystifying the Concept of Brand Positioning
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood. The
Brand positioning is a cornerstone of marketing strategy and a critical element in the success of any brand. However, while it is widely used, the concept is often misunderstood. The
Influencer marketing is a relatively new trend in digital marketing and advertising; but not a new marketing communication strategy when it comes to outdoor marketing and advertising in Ghana. Influencer
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