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Module 2

⦁ The Creative Process (Idea generation, the process of making TVC etc.)
⦁ Selling Creative Work
⦁ Media – Channel Planning Basics (Including Digital)

Name: Ato Afful
A Brand and Media Strategists, with extensive and senior management roles in pan Africa Advertising, brand management, broadcast Television, Digital Media and international business leadership and entrepreneurial-level management experience.
Managing Director, TXTGhana and Infoboxx Media Group (Global), Ghana
Marketing Communications Consultant, MTN Ghana
Managing Director of Ogilvy Africa’s network of 46 partner offices.
Director, Marketing & Brand Management, TV3 Network Limited, Ghana (Media Prima Berhad), responsible for the Sales, Brand marketing, Content Development & Management, Programming and Public relations units,
Media Director and Board member, Ogilvy Africa, Cape Town and Johannesburg
Media Director and Business Director, Ogilvy Ghana (previously MMRS Ogilvy), where he started his Advertising career as management trainee.
I am passionate about people development, particularly employing mentoring and coaching as key tools in building coherent teams.
Target: Brand/Media/Accounts/Product
Managers/Communications/Advertising Managers/Client Service Managers/Corporate Affairs Managers/Press Secretaries/Public Relations Managers

(1)To equip practitioners who joined the industry in the last 3 – 5years with new insights to engage their target audience to achieve desirable, commensurate attention and impact in their brand communications
(2) To equip practitioners with new strategies or media channel planning

Date: 16th – 18th August 2016
Time: 4pm – 6pm
Venue: AAG Secretariat (Randolph House)
Cost: GH¢ 450.00

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