The definition and true understanding of who a Consumer has been debated over the years. According to the Oxford Living Dictionary, a consumer is a…
American Association of Advertising Agencies launch Advertiser Protection Bureau to push for Trustworthy Environments WARC an online portal that brings together marketing information that helps…
Studies shows that Branding evolved from ancient times. History has also disclosed that branding probably began with the practice of branding livestock in order to…
Brand is reasonably the most fundamental building block of every organization and Business. With the increasingly growing trend of software and technology, consumers are changing…
The Advertising Association of Ghana has renewed calls for regulation of advertising practice in Ghana to protect the interest of consumers and to ensure sanity…
The Advertising Association of Ghana has renewed calls for regulation of advertising practice in Ghana to protect the interest of consumers and to ensure sanity…
IAA 80th Anniversary When April 26th, 2018 6PM – 9PM Where Intersection 10 Hudson Yards Global Marketing Summit When April 27th, 2018 9AM – 1PM…
Download Accra Metropolitan Assembly Report on Validation workshop for “Smart Procedures and Standards for out of Home (Outdoor) Advertisement”. held at the Accra City Hotel…
Preamble The AAG Gong Gong Awards is the flagship industry event for the Advertising Industry in Ghana. Over the years the Awards have established benchmarks…
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